Monday, May 14, 2012


We spend a lot of time talking about the negative aspects of the media. Because there are quite a few of them. 

But there are some moves in the right direction. Vogue Italia Editor in Chief Franco Sozzani (the Anna Wintour of Italy) recently started a petition against Pro-Ana/Pro Mia (bulimia) "thinspo" blogs.

Vogue also is launching 'The Health Initiative' across 19 of their international publications as a is a pact between the magazines' editors to encourage a healthier approach to body image within the industry.
 "Vogue believes that good health is beautiful. Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the wellbeing of their readers."
-Jonathan Newhouse, chairman of Vogue publisher Condé Nast International
 The pact agrees to not work with models that have eating disorders, are underaged, and encouraging designers to consider how they do their sample sizing. (read all 6 agreements here)

Perhaps this marks the beginning of a new time for the fashion industry, With companies like CLEANSE promoting wellness to models worldwide.  Curves for a Change promotes philanthropy and body image for models of all sizes. And let's  not forget Model Alliance which promotes fair working conditions for models. (it's a ridiculously tough work environment)

We at Guiltless certainly think this is a step in the right direction by the fashion industry. What do you think?

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