Tuesday, March 27, 2012

Sizing up the ad world

I recently came across this article that talks about how PLUS Model Magazine is purposed toward inspiring consumers to encourage retailers to stop pushing the skinny ideal. One interesting tidbit from the article: "'Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less."

Every day we encounter thousands of ads that market different products, ideas, and services. But no matter what the message of that ad is, if you read between the lines, you will likely inference that an ultra skinny weight is the ideal weight. However, that's just not true! If a dietitian encountered you in a hospital setting and you were less than 80% of your ideal body weight, he/she would be concerned. According the the article above, many models out there meet the body mass index criteria for anorexia. You do the math.

It's time we start appreciating our bodies for what they can do! These are our only bodies in this life, so we must stop hating on them so much! Think about it. Your body is capable of doing amazing things when you show it respect and care, both physically and mentally. There is simply not enough time to do anything otherwise.

1 comment:

  1. Interesting! Do you think that is because non-models now weigh more? Or because models weigh less?