by: Stephanie Horton
Lindsey and Lexi Kite are making a difference in the world, and I want to tell you about it. These 25-year-old twin sisters, who also happen to be Ph.D. students at the University of Utah are taking a stand against body image bashing. The two have come up with a website called Beauty Redefined, and they are spearheading an initiative that will put up twelve billboards throughout Utah promoting healthy messages like, "There is so much more to be than eye candy." Well said!
Reagan Outdoor Advertising is providing the space for the billboards, and a safe haven for girls with self-esteem problems called New Haven is the sponsor. The Kite sisters are focused on making a change in body-messages in the popular media, which their research suggests is a major root of America's body image distortion problems.
They hope these public service announcements add to our beauty revolution and inspire women and girls throughout the state of Utah, and hopefully throughout the country, to see themselves as much more than simply something to look at.
We applaud you, Kites! And we are armed with the tools to help you and women and girls everywhere "take back beauty!"
HOW WILL YOU REDEFINE BEAUTY TODAY?