Monday, August 2, 2010

Operation Beautiful

Can a revolution be started with a post-it note?
Caitlin would say yes. Founder of the website Operation Beautiful, blogger, and author, is on a mission to stop fat talk and increase body confidence and self-esteem to all women.
One of my biggest personal crusades is ending Fat Talk. I began the Operation Beautiful website to help women and girls realize how truly toxic fat talk is — it hurts you emotionally, spiritually, and physically.

Operation Beautiful is simple: all you need is a pen and a piece of paper.

Women all over the world leave Operation Beautiful notes in public places — at work, at the gym, at the grocery store. We scribble down whatever comes to mind — “You are beautiful!” or “You are amazing just the way you are!” Maybe some people read them and just smile, but I bet some people are truly touched by the effort of a random stranger. To learn more, visit Operation Beautiful.

If you want to join the mission, send me an e-mail at with a photograph of your Operation Beautiful note or a description of your experience, and it'll be posted onOperation Beautiful!

The Operation Beautiful book will be released on August 3, 2010! It’s an empowering book with photos, notes, and true stories about an underground campaign to recognize the true beauty within every woman. You can buy the book NOW at Amazon, Barnes and Noble,Borders, and Indie Bound. You know we'll be picking up several copies, and sending them to other guiltless gals!

Today: Tell someone they are beautiful or leave a anonymous note. You'll make someone's day, I swear!

1 comment:

  1. I love this!!

    I plan to start carrying post-its in my purse:

    How often do we go into a bathroom at a bar or restaurant and see a woman assessing herself critically in the mirror, wondering if she looks okay, or not quite as good as she thought she did when she left her apartment? What a waste of time and energy.

    Seeing "YOU ARE GORGEOUS" could be just what that woman needs to empower herself and confirm what an awesome, beautiful person she is--inside and, therefore, out.

    There is a more productive place to focus her energy than walking out thinking about how big her butt looks in these jeans and how she shouldn't have had that last bite of dessert...

    I envision that same woman seeing the post-it, shaking off the doubt, straitening her blouse, smiling at herself and walking out the door, thinking about that promotion at work she is up for, that new deal she wants to land, that article she is working on, or that exam she plans to Ace.